In December of 2016 our CEO Jayson Siano decided that he wanted to start the first retail real estate industry Vlog so he went out and bought a camera. After convincing an admin at the company to follow him around with that camera, REAL SABRE was born…
REAL SABRE was a reality show style Vlog that introduced the SABRE team to the world. When the creative community caught a glimpse of what SABRE was doing they reached out to get involved to elevate the production quality of the Vlogs. From that point on SABRE has built an in-house team of very talented creatives to focus solely on the Vlogs and content creation for our social media platforms.
After 100 Episodes the reality show thing got old so we retired REAL SABRE and started a new Vlog called FUTUREPROOF. Jayson has always believed that developing a personal brand through the use of video and social media will be the future of business. In FUTUREPROOF Jayson links up with many industry folks and influencers to discuss this concept.
After 65 episodes of FUTUREPROOF COVID-19 was upon us and the FUTURE had officially arrived. Everyone was forced to change their lives overnight and the ones who FUTURPROOFED were prepared to operate remotely. Without the ability to hit the streets with Brittany and film, it was time to pivot and Vlog remotely…and so, DIGITAL DISCUSSIONS was born.
Today we reside at the intersection of Commercial Real Estate & Social Media…Below are a few key episodes from our Vlogs over the last four years that can give you a window into the development of our business and culture.
January 2017 – The first retail real estate vlog REAL SABRE is born. Episode 100 was filmed in December 2018 and takes us on a journey of the first two years of our vlog.
January 2018 – Jayson is invited by Ryan Serhant to the Agent 2021 conference to join a fireside chat between him and Gary Vaynerchuk. In episode 277 of the #ASKGARYVEESHOW Jayson asks Gary and Ryan how he can get his real estate agents more interested in using social media. Gary and Ryan have some great advice that has played out exactly as they described.
January 2019 – In the first episode of FUTURPROOF Jayson and Ryan discuss the future of traditional real estate brokerage and importance of developing a personal brand.
January 2020 – In this episode we recap 2019 and run through some of the highlights of the year.
April 2020 – This is the final episode of FUTUREPROOF where Jayson converts to DIGITAL DISCUSSIONS. Amidst the Covid 19 pandemic it was no longer possible to shoot out and about in a safe manor. In DIGITAL DISCUSSIONS we utilize ZOOM to have discussions with industry folks around hot topics.