SABRE powers both emerging and established location based brands through the design and execution of intelligent local, regional and national expansion strategies.
The planning process starts with a discussion of the inspiration and motivation for building your business. We need to know what you aspire to accomplish in the near and long term, and what your core priorities are. Asking the right questions and understanding how to translate the answers into the right market strategy is essential for a concept with physical locations to succeed.
2. Customer & Location Metrics
The foundation of a location-based retail expansion is a clear understanding of who your customer is and how your current locations are serving them. Using our suite of best-in-class analytical tools, the output from the Discovery phase, and our institutional knowledge and experience, we construct a picture of your customer and your ideal location metrics. This becomes the starting point for building your brick-and-mortar strategy.
Working with all of your stakeholders, we reconcile and synthesize the various goals of the brand. We take those goals and the customer and location metrics we’ve developed and construct your strategic plan for the physical world.
4. Location Services
Here the rubber meets the road: Site acquisition begins. Implementation of the strategic plan starts with the activation of the SABRE Certified local real estate partner in the target market to assist with sourcing locations. SABRE conducts due diligence, negotiates terms and performs financial analysis of the potential locations, ultimately concluding with real estate committee approval from your brand.
5. Transaction Management
To ensure deadlines are met, and all the details are attended to, your SABRE National Advisory team tracks all projects from inception to lease execution.
SABRE’s transaction management platform provides real-time visibility and a single source of truth for all parties to the project.
6. Advisory Services
You have a fractional head of real estate who provides:
- Ownership of the real estate program and is accountable for meeting its goals
- Oversight of your SABRE team
- Guidance on store design
- Four-wall proforma development assistance
- Long term strategic planning