Case Study

New Concept, Familiar Faces

When the founders of Squeeze first opened their proof-of-concept corporate location in Studio City, CA, they weren’t just a typical group trying to scale their start-up. Yes, they had a new concept, one location, and aspirations of growing. But this group of entrepreneurs had done this very thing before.

Bringing the Concept to Life

Squeeze came from the imaginations of Allie Webb and her brother, Michael Landau, who had already founded the wildly successful salon, Drybar. Their previous venture had opened both corporate and franchise locations, meaning they had worked out the kinks by learning valuable lessons about what worked well and what didn’t. One of the key lessons they learned from the Drybar franchise experience is that the store development process is most effective when you engage a team of best-in-class 3rd party partners to manage this process for the Franchisees (who Squeeze calls Operating Partners).

An Extension of the Brand

One of the initial goals of Squeeze was to provide a best-in-class ‘turn-key’ store development team for squeeze franchisees. They wanted to secure consistently high-quality locations, expertly negotiated deal economics, and consistent deal terms across franchisees. Squeeze wanted to compress the store development timeline as much as possible by having a reliable team of professionals working together across phases of the process. SABRE was able to provide these things for Squeeze by implementing its proven methods.

“SABRE is an extension of our team at Squeeze and plays a critical role in our growth & development.” Brittany Driscoll, CEO of Squeeze said. “Squeeze chose to partner with SABRE because of their innovative approach to real estate, extensive expertise in the space – and most importantly because they have the best people.”

The Approach

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The Results

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