SABRE National Advisory services are powered by SABRE Market Lab™, our proprietary market analysis platform built around the SABRE Fit Score.
Data is everywhere, but actionable insight sets winning brands apart. We combined top-tier data with our team’s decades of real estate experience to create SABRE Market Lab, centered around the SABRE Fit Score.
The SABRE Fit Score is a standardized measure of trade area quality and depth. It solves the long-standing problem of comparing markets: an absolute rating that stays consistent across the country, so every comparison is apples to apples.
A 125 in Los Angeles means exactly the same thing as a 125 in New York for your brand. No more guesswork, just a straightforward number your whole team can rely on.
We define the demographic and psychographic profile of your ideal customer, then fine-tune our scoring algorithm specifically for your brand.
We map the trade areas in each market you’re considering.
Each trade area receives a SABRE Fit Score, centered on a baseline of 100. Scores above 110 point to greater potential; scores below 90 flag higher-risk locations.
A trade area can hit every benchmark minimum and still score weak, because the score weighs how the variables work together, not just whether each one clears the bar.
One clear score. One ranked list. Complete clarity whether you’re mapping territories, approving a site, or launching your next ten locations.
Using SABRE Market Lab, we run your expansion end to end:
Tell us about your brand and the markets you’re weighing. Our National Advisory team will follow up.
